6 Reasons Why Video Marketing is Necessary
Photo by Jakob Owens on Unsplash
Video Marketing may not be a new topic, but it is one that needs to be talked about. Many feel that using video within marketing strategy is a huge commitment, but it is a commitment that reaps huge rewards. Using video within marketing takes work, time and energy; however, it is a worthwhile endeavor. Video is the present and the future, and it is absolutely necessary for every brand and company to be using video to its fullest potential. There are so many reasons why video marketing works, but here are just six reasons why you and your brand should unequivocally be using video in your marketing strategy. So buckle up you beautiful people, we are dropping some marketing knowledge today.
1. Internet Platforms Love Videos
Google loves video, Facebook loves video, and you know who loves Google and Facebook? Consumers; they are enamored with those platforms, and if you use video on these sites, the consumers will become enamored with you and your brand too. And what’s more, because Google is such a fan of videos, if you use them correctly, your website could show up on the first page of Google! Because who actually looks at the second page of Google?
According to Moovly, a brand is “53 times more likely to show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank”. If SEO keywords are gold, then videos are like diamonds: but extremely powerful, and if used properly, can change your life.
2. Video and Mobile Go Together Like Peas and Carrots
People are attached to the little addictive boxes of knowledge that are smartphones. In fact, A study recently released by Deloitte found that Americans collectively check their smartphones upwards of 8 billion times per day. Video pairs with mobile beautifully and with the entire world spending over 1,000 minutes a day on their phones, having a marketing tactic that appeals to such users is invaluable. 90% of consumers watch videos on their mobile, therefore more people are more likely to watch your ads on their phones.
3. Video Commands More Attention
There are so many thing in the world that are demanding a consumers attention — and there is only so much attention to go around. Because video uses both visual and aural stimuli, it dominates static advertisements in capturing audience attention. By catching your viewer’s eye, video can raise awareness and possible ROI. For example, in a heat map study done tracking consumer eye movement and attention on the search page, published on Moz.com, videos were shown to be particularly powerful in capturing eyeballs compared to static ads, even when these videos were not the first results.
These findings were supported by another article on Kissmetrics, which concluded that “both direct video results (such as a hosted YouTube video) and embedded video results (videos embedded on a webpage) commanded more attention than a regular search listing, especially if they were near the top of the results.” See their heat map below.
4. Stronger Emotional Connections
According to Entrepreneur magazine, branding is “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Emotional branding then, is creating an emotional connection to one company that separates it from the rest, creating brand loyalty over time.
It is those emotional connections that create higher ROI and audience engagement. Video reaches the audience on multiple different levels to create a more emotional connection to the content on screen and in turn to the brand the video is trying to sell.
While traditional marketing methods can make an audience tired and bored, video creates an feeling of interest. Most people can still recall a video or commercial that made them laugh or cry, even if they saw it months or years ago. If making an emotional connection is the most effective method to get a consumer to take action, videos are the most powerful way available to deliver the message.
5. Video Drives Organic Traffic
If your company is looking for a way to create organic traffic, then video is what you need. The majority of consumers are watching video more than any other content on the internet. Video creates higher click through rates and audience engagement through natural methods, purely because of the nature of video.
According to industry data, video campaigns for social media channels such as Facebook and Snapchat, as well as more traditional outlets such as email marketing and newsletters, have higher ROI and click-through rates than any other medium. In fact, by 2019, 80 percent of all consumer internet traffic will be from video, according to data from Cisco.
6. It’s Effective Y’all
It had been proven to work. Take a look at the plethora of research that has been done about video marketing and any one those articles, blog posts, or talkative advertising executives can tell you that video is the way to the consumers heart. Video attracts and keeps the attention of the consumer, it creates emotional connections, it draws the eye, the internet loves video and most of all it connects the consumer to the brand in an effective and lasting manner.
Maya is a Video Production and Marketing Intern for Green Buzz Agency. She reports on the latest trends in video production and marketing. Maya is surprised that Americans only look at their phones 8 billion times a day as she thought that number would be far higher due to the fact that she is glued to her screen from sun up to far past sundown.