social media fashion industry

Social Media’s Effect on the Fashion Industry

Updated: Feb 8, 2017   The fashion industry is fueled by marketing. The importance of an impressive marketing strategy is key in communicating with customers and exposing new products to the public. But, some traditional marketing forms are now tired. With the creation of new marketing communication...

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Eight Rules for Marketing a New Product

Back in the day a launch was pretty straightforward, varying only by scale: put out a press release, get your media prepped, coordinate your advertising, mailings and coordinate customer updates, trade shows, collateral.  There were natural gathering points for announcements and people waited eagerly to...

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