Green Buzz Agency Breaks Down the Three Phases of Production:
Updated on February 14, 2020.
Many professionals find the production process to be challenging and confusing. Green Buzz Agency’s Bryce Spivey and Andrew Parkison provide insight into the three stages of production and how effective the overall production process can be if you start off on the right foot.
Pre-Production
Pre-production is the most important phase in creating a successful video.
“Planning is the key to every video.”
This phase is used to establish the objective of the video. It’s for asking questions like: Why are we making this video? What do we want this video to do for us? Pre-production is a time for discovering the purpose of your video and the style you want to take. It sets the tone for production and post-production, as well.
Production
Production is a fast paced day. You need to make sure you gather the footage you need to create the most compelling video possible. It’s important to remember that set up and travel take up more time than you expect it to. Between setting up the equipment and preparing the talent, people often overlook how quickly the day passes. But, the better your pre-production planning, the better the day will flow.
Post-Production
All video elements come together in post-production. Editors take the footage from the production phase and look for the clips that reflect your company and the message you want to share. The editors will then put together a rough cut of the clips and send it to you, the client.
“Editing is all about options.”
After the rough cut is approved, the editors get to work. They add elements like music, sound effects, and — sometimes — graphics that further reflect your company’s message.
RELATED: CREATIVE EDITING STRATEGIES TO USE ON YOUR INSTAGRAM VIDEO
Summary
Overall, good planning is the key to making a successful video. With a strong pre-production process, you can ensure that your production day runs smoothly and that you have gathered the best footage for your video.