Ancestry.com Community Impact Documentary

Client: Ancestry.com
 
Denver artist Thomas “Detour” Evans found his own story after taking an AncestryDNA test that revealed empowering results. After learning about his own history, Detour ended up being so inspired, he decided to create an art exhibit based on the power of ancestry. He gathered a group of fellow artists and friends in his community to get their DNA tested, and then created portraits of them to illustrate and celebrate their rich, individual lineages.
 
In order to highlight the artistic background of the subject, multiple vibrant settings were chosen for environmental interviews. Archival footage and photographs were integrated into new film to give the viewer a strong connection to Detour’s story. Finally, motion graphics were overlaid over the live-action footage in order to illustrate the impact AncestryDNA’s product had on the artist and his community project.

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