Strategy: Blackboard’s Learning Management Systems are used in higher education institutions all over the United States. Additionally, Blackboard has great success with their LMS for Business in other countries. They decided to initiate their worldwide push for their innovative business platform with an animated video. Because this video would be distributed in several countries, Green Buzz Agency’s video production team suggested an animated approach for flexibility. The motion graphics style has universal appeal and the voiceover is easily swapped out for a different language. The humorous and lighthearted approach to the animated video keeps the audience’s attention throughout the piece.