Character + World Building Animation

Client: American Psychological Association
Green Buzz Agency created this motion graphics video to help the American Psychological Association unveil their new product, APA Style CENTRAL. The American Psychological Association approached GBA with a challenging task: to communicate to its audience the value of their new online platform without showing its functionality, which was still in development. By creating characters that represented APA Style CENTRAL’s target users, and building a world to represent how the product would integrate into their daily lives, Green Buzz Agency was able to communicate the platform’s importance, without needing to show the platform itself.

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