With a story complex as Byron’s, GBA knew it was vital to include the perspective of many different viewpoints in order to clearly convey the story to viewers. In addition, it was important to portray the excellent culinary presence in the city that supported Byron. Therefore, this video includes the interviews of the established celebrity chefs who helped Byron along the way. Throughout the piece, these interviews are cut through with slice-of-life B-roll that give a glimpse into Byron’s daily life in the city.
This authenticity is also reinforced by an environmental interview with Chef Leah Chase. The viewer is brought in to the legendary chef’s kitchen where they get to know her personality and her goals for Byron through natural soundbites and humorous interactions. Additionally, slow motion, motion graphics, and expert sound design elevated the look and feel of the video. All of these elements come together to draw viewers into the rich setting, welcoming them to the City.