GW: Making History Campaign

Client: The George Washington University

Awards: 2015 Bronze Telly Award Winner in Online Video­: Education; 2015 Bronze Telly Award Winner in Online Video: Editing

Challenge

As George Washington University approaches its 200th anniversary in 2021, the school has undertaken a billion dollar philanthropic campaign. To raise awareness and inspire alumni to contribute to this hefty endeavor, GW reached out to Green Buzz Agency to produce a fundraising campaign video.

Strategy

The original concept for the video was to show textbook history being made (i.e. alumni members of Congress passing legislation, scientists creating new drugs, or architects building bridges), but GBA and George Washington University worked together to scale it back to broader terms. GBA developed a script and strategy that would highlight how GW is making history in its classrooms, athletics and in the world.

The production team filmed George Washington students, professors and alumni in front of iconic campus images and newly constructed buildings, harmonizing old and new. The GBA team coached the participants on delivering the script. Additionally, in post­-production, the editors added pacing to help the video flow naturally. A jib crane was used to add visual depth. Slow motion and timelapse footage were also incorporated to enhance the cinematic quality of the piece. The post-­production team used the beautiful shots to put together an inspiring video.

Results

The fundraising campaign video was so well received that the university decided to build a larger multimedia campaign around it. It was also the recipient of two 2015 Bronze Telly Awards in the Online Video categories of Education and Editing.

Think We Make Great Videos?