The challenge was how to make the footage look like it had all been shot by the same crew, and string it together in a cohesive story that would promote Hilton’s service efforts worldwide.
The processes developed during the first year that GBA created a Global Week of Service video have been successfully employed in subsequent years to ensure a quality product.
The project has continued to grow each year. In 2012, GBA received footage from approximately 10 locations, and in 2014 that number rose to 17. In post-production, the goal has been to assemble an engaging and consistent recap that uses the varying footage, while balancing screen time for Hilton’s regions, brands and key leadership.
“The video turned out really, really well. From the CEO on down, everyone loved it and it’s still making the rounds. I think it’s definitely an award winning piece (sourcing video from around the world, finalizing production in 9 days, etc) pretty amazing stuff.” — Chris Brooks, Hilton’s Manager of Global Corporate Communications and Social Engagement
Brooks also added, “Best money we’ve ever spent!”
The video was the recipient of the 2015 Silver Telly Award in the category of Film/Video: Social Responsibility.