Tips for Making Shareable Videos

Online video is the fastest growing ad format, more than tripling in viewership between Dec. 2012 and Dec. 2013. YouTube has more than 1 billion unique users each month. And the chances of getting a page one listing on Google increase 53 times when you...

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The Softer Side of PR

Elevating humanity and reassessing strategy in the face of tragedy   As a publicist, particularly in the entertainment industry, every head that turns equals one gold star (two if your client is a non-profit). There’s almost an inherent sense that success is measured by exposure and attention;...

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Effective PR pros Listen, Teach, Win

[caption id="" align="alignright" width="500"] Photo credit: Vandy CFT / Foter.com / CC BY-NC[/caption] by Margie Maddux Newman Not all public relations practitioners (a.k.a. “flacks”) are created equal. I can say that because I am one. Day after day, I see folks out there giving my craft...

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