Making a Video for Your Restaurant
Updated July 26, 2018
More often than not, restaurants don’t use videos to promote their business. Video ads are more prevalent among notorious family-style chains, such as Olive Garden and Red Lobster. However, it is rare to see online or televised videos for smaller, fine-dining restaurants. If you are a restaurant owner trying to attract customers, it’s about time to start integrating video as part of your marketing strategy. Here are some tips to help you successfully master your restaurant’s video:
If your restaurant has a rich or interesting history, tell us. What inspired the creation of your restaurant? How long have you been in business? Try to tell it as a story. This may appeal to customers because it’s less of a hard sell and gives your restaurant personality and character.
Keep your video short! Studies have shown that videos up to 2 minutes long get the most engagement. After that, it’s difficult to keep viewers’ attention. Make sure it opens with an attention grabber too.
Include artistic visuals of your food. The goal is to make your viewers crave your dishes – perhaps even dishes they normally wouldn’t typically pick off the menu. Get creative.
Interview your customers! Make sure your interviews are with real people, not paid actors, and your restaurant will gain more credibility. After all, restaurant-goers LOVE reviews!
Low Budget, No Problem! If you’re a new establishment running on a low budget, don’t let your budget stop you from utilizing video. Here are a few suggestions for successful, low budget video marketing:
– Promote your videos through social media! You don’t need to spend tons of money on advertising to get the word out. Surveys have found that 89% of all marketers indicated that their social media efforts generated more exposure for their businesses.
– Ask a young, loyal customer to post Snapchats or even a Youtube video of your restaurant. If you have someone you know well who is passionate about your food, give them coupons in exchange for their work. Consumer-generated advertising works very well.
– Buy a tripod. You can find inexpensive tripods on sites like Amazon that will help keep a steady shot to ensure a higher quality video.
These very easy, basic tips can help you get started on shooting and marketing a video for your restaurant. Even if you’re a small mom & pop establishment, promotional videos will only benefit you.
Alanna Goodman contributed to this post.