Websites Tailored to “Digital Body Language”: Mickey Alon Talks Insightera
Mickey Alon is the CEO and Co-Creator of Insightera– a B2B marketing tool that allows websites to become personalized to the visitor based on their “digital body language”, search intentions and other key factors including industry, location and actual web behavior.
Essentially, it uses the big data that we generate every day to determine how to best present the information on a given website in a way that matches with the intentions of the search. If you’re wondering, big data is a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, curation, storage, search, sharing, analysis, and visualization. With all this information available, marketeers can really have the advantage when it comes to targeting potential prospects. By presenting the most relevant web content to each individual visitor, companies can provide a personalized experience that is often absent on the internet.