4 Tips on Making the Most out of your Video Marketing Budget
When given a small budget for a video production project, you want to be able to get the most bang for your buck. That means producing as much content and attracting as much attention as you can, while using the fewest resources possible. You also want the video to be relevant for years and not one that simply fades away. We’re here to give you some tips on how to do just that.
Tip 1: Make your content useful
“A good way to approach video at the outset is to discover the questions your target audience is asking, and answer these with detailed how-to content. Not only will you benefit from the enhanced SEO by creating videos about these how-to topics, but you can become the go-to expert on the topic and remembered by your audience as such,” according to Vidyard. When developing your video, find a niche that connects best with your target audience and run with it. Keeping your video simple allows you to touch on all points you want to send to consumers.
Tip 2: Don’t tell your user when it was made
Keep the language in present tense.This allows your video to remain current to the viewer. If possible, try to refrain from using specific dates, which allows you to reuse your videos for years as long as no changes to your company or it’s messages have been made.
Tip 3: Always remember, quality over quantity.
Eighty percent of internet users recall watching a video ad on a website they visited in the past 30 days, and only 26% look for more information about the subject of the video according to Online Publisher Association. It is better to have one memorable video that consumers constantly refer to than multiple videos that provide little value to the consumer, causing their attention to drift from your business. Make sure the video is versatile, so it can be used for multiple projects and media outlets.
Tip 4: Boost your SEO and ROI with Video on your Homepage
It’s 50x easier to rank on the first page of Google Search when your website has a video, according to Koneffko Media. For example, 3 Pillar Global, an information services based business in DC, uses this to their advantage by posting a video on the front page of their website. The video describes the business and the services they offer to consumers, and how it will benefit them in the end. The video takes you through a step by step process of how they come to provide their services, leaving the consumer no room for misunderstanding. 3 Pillar Global makes their keywords very apparent through visuals and explains how they coincide with the company’s services and beliefs.
By planning ahead, your video can be useful in different aspects of your business. This stretches your small budget and can make a big impact with consumers.