How LinkedIn Improves Your Google Page Rank

Google Rank

You’re probably familiar with the basics of search engines and Google rankings…but did you know that LinkedIn lets you manipulate your profile information to achieve higher rank?

LinkedIn profiles rank high on Google organic search. If you want to influence ‘getting found’ on Google, an optimized LinkedIn profile will get you there.

Here’s how it’s done:

1.   Create your public profile

2.   Select Full View – very important

3.   Create a ‘vanity’ URL…i.e., instead of the default URL, customize your profile with your name. For example, mine is

4.   Use this link in your email signature, on your web page, when you comment on a blog, and other places across the web to boost your visibility

Along with optimizing your vanity URL, promote your website to Google and other search engines through the links right there on your profile page. You know that spot that says “My Website”? Don’t leave it that way! Edit the tag by clicking on ‘Edit’, then ‘Other’, then type in your actual website name so it appears on your profile page.

As well, if you have a blog, use the new blog App to link your blog posts to your profile page. Then be sure to add the URL of your blog in the additional available line back where you modified your website URL a second ago.

Ta Da! Instant Optimization!

Optimizing your LinkedIn profile is not difficult if you know what to do. We know what to do…so let us help you. Contact me, Victoria Ipri, at 800-614-4619, or email me at to learn more about affordable, professional profile optimization that can bring stunning results.

Victoria Ipri is CEO of Ontogeny, Inc., a full service Internet marketing firm with an emphasis on copywriting and social media. She welcomes your questions and comments about optimizing your LinkedIn profile. Look around  the Green Buzz Agency Blog for her other excellent articles on Linkedin.

  • Mark

    this is no longer true, linkedin does a redirect instead of passing link juice on those links

    August 31, 2010 at 3:58 pm
  • Thanks for the great tip Sara. I will pass your link on to my clients and colleagues.

    August 31, 2010 at 5:08 pm
  • Lisa Neppel Danzer

    I have been very impressed with LinkedIn and its marketing agendas both inside and outside!

    September 4, 2010 at 5:25 pm
  • Hi Victoria

    Thanks for the info.

    I have a question.

    Do you know why do LinkedIn profiles have different Google PR values?
    When I look at some PR4 profiles they are much less complete than some that are PR2or less.



    September 6, 2010 at 6:21 am
  • I’ve been using Linked In for a while but never really optimised it to help get me more link love or even traffic, I’ll definitely be adding this to my ever expanding to do list!!


    February 8, 2011 at 2:57 pm

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