How To Build Brand Awareness With a Low-Cost Marketing Strategy

Honest Tea’s Dan Forman on their Low-Cost Marketing Strategy

 

How can a brand build awareness without news, celebrities and large media buys? Dan Forman talks about their challenge of having a small outreach budget, and how his team at Honest Tea got people talking about the brand by launching a grand social experiment that tested the honesty of Americans in all 50 states.

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