ICF Next is relentless in its pursuit to leverage disruption and catalyze change. To effectively communicate that spirit, this overview video had to be fearless, innovative and creative. Green Buzz Agency worked with the ICF Next team to refine a video production approach that was like nothing seen before.
The first step Green Buzz Agency took towards cohesion was to develop a text card script with the client. These motion graphics provide the sizzle reel’s narrative thread that drives home ICF Next’s mission.
To echo ICF Next’s unconventional perspective, Green Buzz Agency brought innovation to this edit. The split screen treatment of certain sections of footage visually references ICF Next’s ability to make unexpected connections that lead to success. These split screens anchor the video and further emphasize important moments in the script.
A fully custom music piece complimented the pace and established the energy of the final sizzle reel, pulling the viewer through each interesting twist and turn of the video. The song itself has four different musical sections, but the piece’s repeated melodies and instrumentation create consistency.