Client: Retail Industry Leaders Association
At their 2017 Leadership Forum, the Retail Industry Leadership Association wanted to show attendees their vision for the future of retail. That’s why they decided to partner with Green Buzz Agency to create an animated video that contrasted the industry’s past with its next evolution.
As a showpiece for the event, the video had to have a unique style that would inspire RILA’s viewers to be excited about the future of retail. GBA’s solution was to combine cell animation and 2D graphic animation, which allowed for an interesting visual narrative. Room for creativity was vital for a video where the challenge was to envision a realistic view of the future of our society.