This project was multiplatform with 12 deliverables, including 6 on-air drivers. Green Buzz Agency was brought in to produce this project from start to finish, including casting the talent, bringing in options for the setting, and creating the broadcast content. The haunt video featured here is an example of just one of the videos produced in the project. The rest can be seen on SYFY.com.
The crew had just two days on set to get enough footage to make 12 videos. This ambitious schedule involved a huge variety of settings, actors and influencers — making it paramount to use the time allotted efficiently. That’s why our Producers planned the use of certain equipment, such as a steadicam, not only to get the horror-movie inspired motion in every shot, but also to eliminate any unnecessary set up time. Because they chose the right tools, the crew was able to shoot every detail of the haunted house.
The team was able to recreate the tense ambiance of the haunted house during the walk-through portion of the video by effectively directing actors, choosing the right camera movements, and choosing the perfect moments to capture. During the tutorial half of the video, a different lighting style, graphic introduction, and a host speaking directly to the audience created a separation between the sections.
The Post-Production process for this 12 deliverable project took place over the course of three weeks. Our editing team focused on building tension with highly crafted sound design, well-placed speed ramps, and moody color grading. The result is a truly frightening video that is startling, unsettling, and shocking.