The CW “All American” Branded Doc

Client: The CW + Upworthy
At Seneca Valley High School, football athletes face a lot of challenges, from poverty to insecure family situations to troubles at school. Because of this, Coach Kim has to be more than just a football coach; he has to be a role model, motivator and even father-figure to those on his team. This branded documentary explores the story of Coach Kim and The Seneca Valley Eagles as the team bands together to achieve in football and in life. Sponsored by the CW + Upworthy, the goal of this video was to bring a digital audience to their Football driven TV show All American.

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