As a healthcare system with the mission to provide the best medical care, research and advocacy for all children, Children’s National wanted to create a video focused on the groundbreaking technologies that are defeating disease and illness in the Washington, D.C. area.
In order to do this, the GBA team included an energetic soundtrack to push the video along from one shot to the next. Both slow and fast-motion are contrasted to add magnetism to the piece. Testimonial from patients impresses viewers with the fundraising video’s authenticity, and B-Roll is interspersed throughout these interviews to support what is being said on camera.
“At Children’s National it kind of feels like the future. And I get to be a part of that.”
Creative sound effects, visual effects, and transitions all come together to create an immersive and powerful experience for the viewer.
The video is not only heartwarming, but hopeful and inspiring. Donors are able to see the positive impact of their contributions and are assured that Children’s National will continue to develop groundbreaking, life-saving technology.