Children’s National Health System’s Fundraising Gala Video



  • 2018 Platinum Hermes Award: Electronic Media/Social media/ Interactive Media/ Video/171.Non Profit.

Children’s National Health System’s Challenge:


For their premiere fundraising event, The Children’s Ball, Children’s National Health System partnered with Green Buzz Agency to show their donors how their contributions directly make an impact on the treatment of a patient.


As a healthcare system with the mission to provide the best medical care, research and advocacy for all children, Children’s National wanted to create a video focused on the groundbreaking technologies that are defeating disease and illness in the Washington, D.C. area.


Video Production Strategy:


For this video, Green Buzz Agency aimed to highlight the tech-driven message while also emphasizing the life-changing impact the groundbreaking technologies had on Children’s National’s patients.


In order to do this, the GBA team included an energetic soundtrack to push the video along from one shot to the next. Both slow and fast-motion are contrasted to add magnetism to the piece. Testimonial from patients impresses viewers with the fundraising video’s authenticity, and B-Roll is interspersed throughout these interviews to support what is being said on camera.


“At Children’s National it kind of feels like the future. And I get to be a part of that.”


Creative sound effects, visual effects, and transitions all come together to create an immersive and powerful experience for the viewer.


Video Marketing Results: 


The video premiered at the 2017 “Pioneering the Future” Children’s Ball and played a part in Children’s National raising 3 million dollars during the event.


The video is not only heartwarming, but hopeful and inspiring. Donors are able to see the positive impact of their contributions and are assured that Children’s National will continue to develop groundbreaking, life-saving technology.

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