woman using virtual reality headset

Virtual Reality and the Average User

Virtual reality is one of the hot trends everyone’s excited for. But, is it right for you and your audience? VR technology might not be right for your branded content or your target audience. Consider these points before making the big investment. ...

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Eight Rules for Marketing a New Product

Back in the day a launch was pretty straightforward, varying only by scale: put out a press release, get your media prepped, coordinate your advertising, mailings and coordinate customer updates, trade shows, collateral.  There were natural gathering points for announcements and people waited eagerly to...

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Video Testimonials

The Power of Video Testimonials

People trust consumer reviews three times more than professional reviews, according to Weber Shandwick. In short, customers trust other customers. How can you use this influence most effectively for your company? Look no farther than the video testimonial. ...

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