The Payoff of Online Video Advertising

“If a picture is worth a thousand words, a video is worth a billion,” said Coca-Cola Chief Sustainability Officer Beatriz Perez earlier this week at the Public Relations Society of America’s Atlanta conference. And she’s definitely not wrong.


Well, she might be a little off, as Dr. James McQuivey of Forrester claims that one minute of video is equivalent to 1.8 million words, but that still beats a thousand, right?




This year’s statistics show that video marketing is being used by 69% of marketing, sales, and business professionals, with 81% of people featuring some sort of targeted video on their brand website, according to surveys by customer experience strategists at InsideCXM, and this comes in handy because Adelie Studios found that the average internet user spends 88% more time on a website with video than one without. So not only is it good for SEO, but it in turn usually helps boost conversion rates.


And it’s imperative to make the video good, because nine out of ten mobile video viewers claim they have shared videos with others. According to Percolate, a good branded video makes customers 39% more likely to research the brand and/or product further, 36% more likely to tell their friends or family about the product, and 19% more likely to share other content from the brand on social media.


With that information, it is definitely important to prioritize video marketing as part of your web strategy. This decade has seen an electronic revolution, putting the world in consumers’ pockets, therefore making video content one of the best potential channels for consumer/business interaction. With 52% of marketing professionals calling video the content type with best ROI, it is in businesses’ best interest to tap into this huge marketing channel as a means of connecting to clients.


HighQ called 2015 the “year of the video,” and it’s not too late to beef up your content! Not sure where to begin? Get a video marketing lesson from a pro by checking out Michael Litt’s article for some ideas. Still not sure where to begin/learn better from infographics? Here are some tips from PR Newswire!



Jazmyn Strode is a sophomore at The George Washington University (solely because it’s the alma mater of Jacqueline Kennedy) studying Political Communication with hopes of being a TV producer (solely because she wants her life to be like that of a character in an Aaron Sorkin show; think The Newsroom, Sports Night, or The West Wing).

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