How to Make A Video

Green Buzz Agency breaks down the Three Phases of Production Many professionals find the production process to be challenging and confusing. Green Buzz Agency’s Bryce Spivey and Andrew Parkison provide insight into the three stages of production and how effective the overall production process can be if you start off on the right foot. These presentations are brought to you […]

Amnesty International’s Cammie Croft on Technology & Social Media in the 2008 Obama Campaign Campaign communication efforts are more efficient today due to evolution of technology & social media. Cammie Croft of Amnesty International discusses the effectiveness of using text messaging and social media platforms to inform supporters. Amnesty International’s Cammie Croft on New Media in the Obama White House […]

EverFi’s Ira Frankel on the Secret to Brand Education Many businesses today struggle with knowing how to market their brand and build a positive reputation. Ira Frankel of EverFi talks about the importance of representing your brand in a positive way through educational missions. He also provides information to help businesses understand what consumers want and how to meet those […]

FARE’s Veronica LaFemina on the Principles of Strategic Communication Veronica LaFemina of the nonprofit organization Food Allergy Research & Education (FARE) discusses how to “set goals, make a plan.” “Set goals, Make a plan” is one of the guiding principles used by FARE to ensure strategic communication efforts are met while raising awareness about their cause. FARE’s Veronica LaFemina on […]

Tenacity5’s Geoff Livingston on Post-Social Marketing Developing social features, like comments, is no longer the focus, says Tenacity5’s Geoff Livingston. Startups are using the existing social media outlets to reach customers with their message. Tenacity5’s Geoff Livingston on the Mobile Media Era Smart phones changed the way we approach media. Tenacity 5’s Geoff Livingston talks about how everything we consume […]

Pivot Point’s Casey Kincheloe explains Micro Content Micro content is an increasingly popular way to attract audiences to brands, Casey Kincheloe of Pivot Point says. Easily digestible “snackable content,” micro content is meant to allow audiences to learn about a brand. Rather than actually selling something, it acts as a promotional tool that grabs people’s attention and help them to […]

USO’s Jay Sternberg on their Strategy for Finding Donors Connecting with your audience is critical to nonprofit fundraising. USO identified that their donors have a connection to the military, perhaps by knowing someone who served or is  currently serving, and that their donors want to see where the money goes, which has shaped their communication strategy. USO’s Jay Sternberg explains […]

How To Identify Your Target Audience

LivingSocial’s Sara Parker on the Site’s Strategy and Audience Many startups find that they draw a primarily male audience. But once retail is introduced, the user base shifts. LivingSocial’s Sara Parker talks about how they identified their audience as educated, affluent females who like to shop and engage with merchants. These presentations are brought to you by Green Buzz Agency […]

Brightline Interactive’s Jason Kuntz on Outdoor and Experiential Marketing Outdoor and experiential marketing is the next step in creating interactive signage and promotions. Rather than sticking to merely passive signs and billboards, Brightline Interactive’s Jason Kuntz explains that experiential marketing is a way to give consumers an escape from everyday problems and feel transported to a different environment. These interactions […]

Customer Expectations and How to Meet Them

Farmers Restaurant Group’s Dan Simons on Great Restaurant Execution Delivering quality service that’s expected by customers isn’t always easy. Farmers Restaurant Group’s Dan Simons discusses the importance of implementing and executing the branding plan for his restaurant and the struggles of meeting those standards daily to ensure that his customers are not only satisfied with their dining experience but feel […]

GWU’s Matt Lindsay on Crowdfunding and Micro-Fundraisers Reaching people where they are is important to successful fundraising in today’s oversaturated market. Matt Lindsay talks about GWU’s experience with small crowdfunding projects that were successful because they helped people feel like they were making a difference. These presentations are brought to you by Green Buzz Agency and What’s Next DC. For […]

Honest Tea’s Dan Forman on their Low-Cost Marketing Strategy How can a brand build awareness without news, celebrities and large media buys? Dan Forman talks about their challenge of having a small outreach budget, and how his team at Honest Tea got people talking about the brand by launching a grand social experiment that tested the honesty of Americans in […]

Buzzfeed’s Benny Johnson on the New Model of Popularity The internet has changed the human experience of pop culture. Buzzfeed’s Benny Johnson talks about how things go viral under the new, more democratic way of deeming content “popular.” Buzzfeed’s Benny Johnson on his Cat-based Congress Twitter Strategy Buzzfeed’s Benny Johnson had one goal: to be the first reporter to get […]

How NASA Uses Social Media Stephanie Schierholz of NASA discusses the use of social media platforms to convey their future plans to the public. NASA uses various flagship accounts to reach a broader audience. In an effort to keep released information uniform NASA requests that account users within their organization incorporate specific hashtags such as #nextgiantleap when referencing NASA to not […]

15 Days of What’s Next DC!

Here at Green Buzz Agency, we’ve been hard at work on our New Year’s Resolution: to give you the best tidbits from our 2014 What’s Next DC Mini conference. Top marketing and communications professionals shared their insights with our by-invitation-only audience. But now we’re making that content available to you. In the coming weeks you’ll get to hear about the strategies […]

When Superstorm Sandy hit the Northeast, Toyota sent its manufacturing production team to help the Food Bank For New York City maximize the number of meals it could give to families in need. No good deed goes unnoticed, so Toyota brought in digital marketing agency 360i to help spread the word about the program, which actually helped the Food Bank […]

Marketing executive Mario Costantino Pace was well-aware of the hurdle he faced in bringing a lingerie brand to the United States market. In fact, the sales and marketing vice president had a market study to prove it. “Nobody really knows Triumph,” Pace said. “What I was tasked with was defining a customer value proposition for the brand. What are we […]

Behind the glass paneled doors that separated the TimesCenter from the bright lights and bustling streets of New York’s Times Square District stood hundreds of people waiting to see Perez Hilton. The celebrity gossip maven was scheduled to appear on a panel at New York’s Advertising Week, the annual gathering of marketers and communication strategists. But it was clear that […]

There’s really two conclusions you can draw from the October #GBArank, where we rated the 22 promos for the TV networks’ new shows. The first is that we have really bad taste in television. The second–and let’s be honest, far more likely–conclusion is that great video editors can sell even the worst of TV shows.   Take “Mulaney,” for example. […]

The team at Green Buzz Agency ranked the promotional spots for each of the 22 network TV shows that aired their very first episode in September or October. Which TV show had the promo that made us most likely to tune in for the pilot? And which TV show had us looking over at the wall to watch the paint dry? We’ll […]