social media fashion industry

Social Media’s Effect on the Fashion Industry

Updated: Feb 8, 2017   The fashion industry is fueled by marketing. The importance of an impressive marketing strategy is key in communicating with customers and exposing new products to the public. But, some traditional marketing forms are now tired. With the creation of new marketing communication...

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Purpose, Process, Payoff in Marketing

Purpose, Process, Payoff

Even today as I meet with brands, I find myself reverting to them as we discuss their strategies and next moves in their marketing efforts. And while I’m certainly not challenging them, I often ask as we begin to discuss a new project: what is...

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