“If a picture is worth a thousand words, a video is worth a billion,” said Coca-Cola Chief Sustainability Officer Beatriz Perez earlier this week at the Public Relations Society of America’s Atlanta conference. And she’s definitely not wrong. Well, she might be a little off, as Dr. James McQuivey of Forrester claims that one minute of video is equivalent to […]

Online ads, although not the most traditional way to watch an advertisement, have become just as influential. “Forty-one percent of respondents believe online video ads are more effective than TV, while 31 percent claimed they are as effective,” according to MarketingLand. More people are spending more time on their smartphones, laptop, and tablets, which includes more time on the internet, […]

It’s back-to-school season again, the time for savings and discounts on office supplies, clothing and everything else moms and kids might want to be ready for the new year. But which deals are really worth it? Here’s how consumers in 2015 are shopping and researching before they buy.   Research starts at home. When consumers look up a product, they […]

Have you ever watched a video and halfway through, got bored and stopped watching? Well, interactive videos are here to change that. In today’s overcrowded digital marketplace, companies have to find unique ways to attract their audience and keep them interested long enough to hear what they have to say. With the clear shift in consumer preference from text to […]

What Amazon, Google and Apple want, they get. All three Fortune 100 companies are proud parents of streaming television devices. Streaming brings internet subscription services like Netflix, HBO Go and Hulu Plus to the television. More than 55 percent of Millennials use paid tv services for their content consumption (API), and that number is growing. Yet 1 in 4 are […]

In 2012 a popular video was posted on YouTube, warning the public about Vertical Video Syndrome, the “addiction” that seems to afflict those who shoot vertical video that no one enjoys watching. A muppet-like puppet creature tells us, “Vertical Video Syndrome is dangerous. Motion pictures have always been horizontal. Televisions are horizontal. Computer screens are horizontal. People’s eyes are horizontal. […]

Vimeo isn’t YouTube. It doesn’t have the millions of users or the high-profile status. What it does have, though, is groups of loyal viewers and creators who tend to post and search for higher-quality content, as well as a plethora of opportunities for these groups to interact and share content with each other. With popular series like High Maintenance finding […]

Watch here for an example of innovation in audio driven animation   1. Be innovative Sure, you can follow a script. But you’re the production professional! It’s your job and your responsibility to see the potential to add embellishments in visual design that will make the video soar. Your relationship with your client is all about adding value and making […]

Photo courtesy of Ivanka Trump   It’s like fishing. If you want to catch a particular fish, you have to have the right bait.   The secret to converting your website visitors into paying customers lies in the content you use to reel them in.   That’s the strategy behind the lifestyle blog IvankaTrump.com, which is readying to launch an […]

  CBS: According to David Morris, Chief Revenue Officer of CBS Interactive, a feature that is in development will allow a video to follow you as you read an article.   Teads.tv: Videos pop up in between text while you’re reading an article, and they play when 50% of the video is visible, allowing for a more engaging–and less annoying–way […]

It should come as no surprise that smartphone and tablet usage has skyrocketed and is continuing to do so. The number of mobile-connected devices exceeded the world’s population in 2014, Cisco says, and the average amount of time Americans spend using mobile devices has surpassed the amount of time they spend watching television, according to Fortune.   With the explosion […]

During the VideoNuze 2015 Online Video Advertising Summit, Michael Sebastian of Advertising Age told the audience that on Facebook, a video must play for at least 3 seconds to qualify as a view, whereas to qualify as a view on YouTube it must play for at least 30 seconds.   There is also a discrepancy in how the video play […]

There are two types of content, according to BuzzFeed Motion Pictures VP Jonathan Perelman. The first is content to be consumed, and the second is content to be communicated.   Content to be communicated–what BuzzFeed calls “shareable content”–is where BuzzFeed has carved out its reputation. And the approach that has made them famous for their lists is the same approach […]

Where is advertising headed?   Just look at Chipotle.   The fast casual food company isn’t only making burritos. With a successful web series under their belt, they’ve become original entertainment producers now too. The pilot for “Farmed and Dangerous,” a satirical series about where food comes from, was one of the top five longform videos viewed on Hulu on […]

  BrightRoll Video Summit- New York From the Big Screen to the Little Screen: The Future of Digital Video Advertising on the Second Screen Americans just can’t put down their mobile devices — not even when they’re watching TV. The rise of these “second-screen users” presents an opportunity for marketers looking to get the most out of their advertising buys. […]

With Internet Week NYC upon us, we gathered up 5 of the best tips we learned about marketing on the web from the innovators and industry experts at Social Media Week NYC. Matt Britton, Founder and CEO of MRY: “Brands are going to pay for 1-2 good pieces of content, preferably video, and use that over and over again.” Matt […]

If you want to grab people’s attention, best make a video and put it online. Whether they’re watching on their laptop, smartphone or tablet, more than 200 million people will consume digital video content in 2015, according to a recent eMarketer report. That’s probably why a survey of marketers told Social Media Examiner that the thing they want to learn […]

The age old challenge marketers face is how to activate their audience to take action and further engage with their brand. Inspiring consumers to continue their experience with the company isn’t easy in any advertising form. But interactive video offers a sweet solution. Viewers are immersed and engaged in the content, moving through the journey of the company. Green Buzz […]

[View the story “SXSW’s 4 Buzz-Worthy Panels” on Storify]

How to Make A Video

Green Buzz Agency breaks down the Three Phases of Production Many professionals find the production process to be challenging and confusing. Green Buzz Agency’s Bryce Spivey and Andrew Parkison provide insight into the three stages of production and how effective the overall production process can be if you start off on the right foot. These presentations are brought to you […]