IGTV: Is It For Me?

As a business, it’s important to keep up with the trends, engage with consumers, and as Instagram says, “leverage your community.” That means you should be using every tool available, especially video. Animoto says 75% of millennials watch video on social media daily, and Business...

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Marketing Generation Z

Generation Z is the most diverse generation yet; they are expected to comprise 32 percent of the global population in 2019, outnumbering millennials, who will account for 31.5 percent. Learn more about the demographic and how you can target them....

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