Online video is the fastest growing ad format, more than tripling in viewership between Dec. 2012 and Dec. 2013. YouTube has more than 1 billion unique users each month. And the chances of getting a page one listing on Google increase 53 times when you have video content. We talked with marketing and communications professionals at the Public Relations Society […]

“It’s nice to have a diverse portfolio of different channels you’re using…in terms of driving traffic back to your website, you’ll have more success.” – Craig Hepburn   We all want to be avant-garde in our approach to marketing content and with so many tools at our disposal, it’s important to stay ahead of the latest trends. A lot has been […]

Welcome to the Video Marketing Revolution

“Go off and actually embrace the channel…Create content personally, get involved in it, listen to people, ask questions, and really understand it.” – Craig Hepburn   Understanding what content your audience is looking for, and the appropriate channel in which to filter it through, is essential in building a rock solid social following. Every social media channel has its own unique culture and […]

Don’t Give Up on Social Media

How do you breathe life back into a dying or non-existent social media presence?   The real question is, what do all viral tsunami-like campaigns have in common? From The ALS Association’s “Ice Bucket Challenge” to Dove’s “Real Beauty Sketches”, many of these iconic marketing strategies found their viral identity through the social media-sphere. All of them were sharable, easily consumable, and often community inspired VIDEO.    […]

Soup to Nuts Video Production Overview

So you have great taste when it comes to video, but you aren’t quite sure how the process works. In this short segment from Green Buzz Agency’s presentation for AMADC, you will learn what the video production process entails. With this fundamental knowledge of how a video is made, it will become easier to communicate with your video production team. Learn […]

Green Buzz Agency’s Tod Plotkin, Bryce Spivey and Andrew Parkison recently spoke to AMADC about video marketing strategy. Here are some highlights you won’t want to miss!:   Recently, Green Buzz Agency created a video to highlight The George Washington University Men’s Basketball Program and their appearance in the Atlantic 10 Tournament. To gain some background on the project and its objectives, jump to 0:14. […]

  Green Buzz Agency’s Tod Plotkin, Bryce Spivey and Andrew Parkison recently spoke to AMADC about video marketing strategy. Here are some highlights you won’t want to miss!:   With so many variables involved in creating an effective video, what information should you be giving your production team? Jump to 0:55 to find out!   The style of a video is one of the most important […]

  Green Buzz Agency’s Tod Plotkin, Bryce Spivey and Andrew Parkison recently spoke to AMADC about video marketing strategy. Here are some highlights you won’t want to miss!:   How can you utilize slow motion video in your marketing strategy? Jump to 0:30 to find out! Want to know more about super high resolution 4k video? Go to 1:43 to […]

  The Value in Content Engagement—that’s the buzzword. If you want to build your brand, enhance your positioning strategy, and remain on top-on-mind for potential customers, you need to actively engage people. So how do you get people to engage with your brand when they aren’t shopping? What would make them seek out your website each time they go online, […]

Know Your Options—Video Hosting Sites Once you make a video for your business, the next question is where to post it. There are many different video hosting sites on the web that each offer different advantages depending on what you’re looking for. The key is figuring out which hosting site is right for your business. YouTube Budget: Low Clutter: High […]

  Wistia Budget: Medium-to-High Clutter: Low Key Benefit: Analytics If neither YouTube nor Vimeo is right for you, Wistia is a slightly newer alternative in the video hosting scene. Unlike many other video hosting sites, Wistia was designed with marketers in mind so it is highly customizable and never has ads. Wistia’s platform is intended to be used for hosting high quality videos, much […]

Advertising your business in 6 seconds seems like an unrealistic goal on paper, however, more and more marketers are using the likes of Vine and YouTube to create a lasting impression of their product. It’s interesting to think about the future of these platforms. Green Buzz Agency attended the 2013 PRSA International Conference in Philadelphia, PA and caught up with […]

There is no denying the power of visually-based advertising platforms or messaging. With the average attention span being only 8 seconds now, four seconds less than thirteen years ago, we as an industry have to immediately capture our consumer’s attention. There is no wasting time. Nowadays, you probably have more luck keeping a gold fish’s or monkey’s attention than a […]

Video has the ability to convey a message that is ten times more powerful than audio or text content. Video apps like Instagram, Vine and Snapchat are being used by large companies as means of advertisement on mobile devices. In 2013, even Facebook started allowing video on their mobile ad platform. With mobile, video marketing has the ability to expand […]

After six years under private ownership, the world’s largest hotel operator, Hilton Worldwide, returned to the stock market with the second largest IPO of 2013.  Hilton’s Global Corporate Communications division coordinated an impressive celebration of the listing event by bringing the hotel experience to the New York Stock Exchange. Hilton wanted a way to share a video featuring highlights of the event with […]

Best Practices-Voice Over

Pick a Voice that Suits Your Message When choosing a voice for your video, it is important to choose a voice that represents your brand’s message. For example, if you are trying to get people excited about your product, try using a narrator that sounds confident, loud, higher pitched, and lively. Check out the Sleepy’s Commercial below and observe how […]

Best Practices | Animation Infatuation

  Animated videos are more present then ever in videos today. Companies are using animations and motion graphics for explaining complicated software, programs or apps; public service announcements; and information loaded videos. It’s a great way to add a light hearted spin on more serious issues, or illustrating large facts and figures in a more interesting and engaging fashion.   […]

Best Practices-Music

Music: Changing the Life of Your Video Music is a powerful tool when it comes to portraying your brand’s message. One simple beat can alter the life of your video and define the emotional reaction associated with the story you are trying to portray. The next time you are faced with the challenge of choosing music for your video, here […]

Best Practices- Video SEO

  Where to Begin? Trying to improve your video’s SEO (search engine optimization), but don’t know where to start? Here are a few quick tips to help you get started. 1) Make sure your video is high quality with great content. Boring videos just don’t go viral and will certainly not get a good ranking! You must create your video with […]

Video marketing involves telling a story about a company, about a product or about a service. Now, think about the greatest storytellers. How do they narrate their story and unfold the events. Chances are, your favorite storytellers have a gift for conveying their message without getting bogged down in the details. They have a gift for concision, which is equally […]