Everything you need to know about video marketing

Is your marketing plan a revenue-driver or a cost center? For marketers, the true test of success is the ability to manage cost-revenue trade-offs. To make the biggest…

2020 has irrevocably changed the consumer landscape. And while the “new normal” has become an overnight cliche, the reality is brands and businesses have to understand and adapt…

Our entire lives have become a digital experience, and the entertainment industry is taking note. From Travis Scott’s record-breaking live concert on Fortnite to reimagining the red carpet…

“Make it go viral” is the least helpful directive a manager could give a team. Virality can’t be forced into being. But there are some savvy fundamentals behind…

TikTok, Zoom, Livestreams and digital events, it’s no secret that virtual culture is rapidly evolving amid the pandemic. But what does that actually mean for your business or…

With the universal shift to remote online work, a new virtual culture was born. For marketers, this transformation has ushered in a huge shift in the ways consumers…

Quarantine means video consumption is on the rise, but how do you cut through the noise? It’s time to forget clicks and views. Video success is all about…

With people stuck inside, video streaming services like Netflix and YouTube are grabbing all of the attention of content-hungry viewers. As these media giants dominate the market, it…

Treasured sectors of arts, travel, and culture must innovate to survive in industries built on drawing people together for unique shared experiences. Not only has the global pandemic…

In a moment where traveling, wandering around a museum, and going to a theater are suddenly impossible activities, digital experiences are picking up the slack. For the cultural…

Co-directed by Jimmy Jenkins and John Beckham, Basketball County: In the Water documents the rise of Kevin Durant to the NBA, and dives into PG County’s unprecedented ability…

As sports leagues around the country began to pivot into the eSports arena, none were able to do so with as much success as NASCAR. In late March,…

Live sports events are a thing of the past. When the coronavirus shutdown hit the NBA in early March, the NHL, NFL, MLB, U.S. Open, and even the…

The global pandemic has launched us into an unprecedented moment of social responsibility. As attitudes and behaviors change during COVID-19, it is more important than ever for your…

There’s no doubt that the COVID-19 pandemic has had a huge impact on the global economy. And, its impact on our daily routines has been equally challenging. But…

No other medium has the power to demonstrate a concept and evoke a response as effectively as video. When implemented into your marketing strategy, high quality video can…

Social media isn’t a sprint, it’s a marathon. That means you’ll have to nurture your Linkedin connections to get the most of them: here’s some tips.

The location in a video goes a long way in setting the tone and grabbing the audience’s attention. Being able to pick out the correct location is a key part of a video, and these steps can help you get there.

Consumers turn to their phones hundreds of times a day to help answer questions or solve problems. Learn more about how brands can attack these quick moments to have the most success in this new wave of…

Video Marketing has become a necessary part of the advertising market. No longer is it enough to have static images or plain text as your primary way of reaching out to consumers. Video has created a whole new way to reach out to the audience, one that commands attention and increases ROI before it even begins to play. Every company and brand should be using video to its fullest potential and if you don’t already know why, here are five reasons to solidify video’s necessity even further.

Video Editors piece together elements to create a story using footage, audio, music, sound effects, and graphics, but how they go about editing may be completely unique. Just like how artists use different tools to create their work, editors use different technologies to create a video.

Generation Z is the most diverse generation yet; they are expected to comprise 32 percent of the global population in 2019, outnumbering millennials, who will account for 31.5 percent. Learn more about the demographic and how you can target them.

We attended the Social Media Strategies Summit in NYC, and it was insightful, to say the least. Over the course of two days, we listened to some fantastic presentations given by senior-level marketing professionals from companies like Hootsuite, OWN, Facebook, and more. Here’s what we learned.

Did you know that up to 47% of the value in a video campaign is delivered in the first three seconds? Learn how to quickly grab your audience’s attention so that you can successfully deliver your message.

Want to be “in the know” when you’re on set? We’ve broken down the most commonly used words and phrases thrown around by video production crews.

With over 1.8 billion unique Youtube users each month, how can an individual make his or her channel stand out? We interviewed Stephen Sharer, who has over 3.7 million Youtube subscribers and over 1 billion views to date.

Remember ethos, pathos and logos from high school? These 3 persuasive appeals are a useful guide to creating successful video content.

Restaurant video ads are mostly prevalent among notorious family-style chains, such as Olive Garden and Red Lobster. However, smaller establishments can benefit from promotional videos too. Learn how to get started…

What is the difference between Youtube and Vimeo? Which one is right for you and your video projects? We’ve compared the two platforms to help you pick.

If you’re shooting your own video, you need to have a game plan for the lighting. We’ve provided the basics that are absolutely crucial to know.

When was the last time you wanted to flip through a fashion mag? Social media is moving your beauty tutorial from newsprint to newsfeed. Studies show that…

Live video is fast becoming a a key marketing component for many companies. Instagram Live in particular is a great way to showcase your brand and give your audience a little peek behind the scenes. Here are 5 tips on making the best possible Instagram Live video.

Placement of video advertisements is just as important as the content of the ad itself. It can determine how receptive the audience is to the message. Pre-roll, mid-roll and post-roll are the major options when deciding where to place the ad, and each comes with its own set of benefits and pitfalls.

Starbucks is killing it in the branded content game, but Dunkin’ might have a leg up in memorable advertising. Who will win this video marketing showdown?

When you market towards your target audience’s values, you’re communicating in a much more impactful way than traditional marketing. It takes truly understanding the needs of your customers, and that exercise can only lead to a better relationship between you and your potential clients.

Live Video offers its viewers real moments from real people – authenticity. Which is why it has really taken off in the last few years. In fact, according to a study from Research and Markets, the streaming industry is estimated to reach $70.05 billion by 2021.

It’s a tale as old as time – the Big Mac versus the Whopper, Ronald McDonald versus the King™. We’ve taken a closer look at McDonald’s and Burger King’s current video marketing strategies to see who is coming out on top.

How can influencer marketing fail? Well, according to a market research survey from Deep Focus, when it comes to advertising 67% of Gen Z prefer to be engaged by “real people.” That means if your influencer video marketing comes across as inauthentic to the viewer, it’s likely your campaign will flop.

We have covered three very important points everyone should strive to abide by when planning, hiring and going through the video production process. Why? Because doing so will make the overall process run more smoothly on both ends and your overall finished product will be the best it can possibly be.

We live in a world that is full of video. Innovators are constantly adapting and learning how to make their products video friendly. If you are a marketer, learn these important statistics and reasons why video is crucial when it comes to your marketing plan.

If you want to be successful in the marketing industry, it is important to be familiar with generational profiling and the characteristics each generation has. Doing so can pave the way for increased views and better results than your competitors.

When creating videos, it is important to take length into consideration to optimize quality. We’ve outlined the best times and places to use both short and long video to ensure you get it just right.

Are you considering the use of a 360 video? Learn how to implement 360 video to engage viewers. We have covered the best ways to do so and have highlighted companies with good use of 360 video.

Did you know that 59% of executives agree that users are more likely to engage with video than text on a topic of their interest? Or that 52%…

The average attention span for consumers is only 8.25 seconds of video. Learn how to capitalize on this by applying psychology to video marketing. Read on to learn how marketers use techniques to drive behavior.

Instagram is upping its video features. How can advertisers use this growing platform in their marketing plans? From Stories to stickers, learn all about how you can use Instagram video.

We talked to some startups at Collision Conference this year about their marketing strategies. Here’s what we learned.

Big budget or small budget, Snapchat may be the marketing tool you’re looking for. Discover if it’s right for you.

Content providers have been sharing their recipes in magazines and webpages, but the newest trend is video. Online publications like New York Times and BuzzFeed are using video content to make their recipes accessible to their unique audiences.

Twitter is still a staple of social media marketing, especially seen in this past election cycle. But, what is Twitter doing to stay relevant in this competitive environment? Read for more on the Twitter evolution!

Many professionals find the video production process to be challenging. Green Buzz Agency provides insight into the three stages of production to help.

Car chases and explosions aren’t just for the silver screen anymore. Brands are creating their own short films as a marketing tool. And, it’s working.

It’s easy to fall into the typical corporate video formula. Curious how you can switch it up? Learn more about how you can make unique corporate video work for you!

Native video advertising has found a comfortable niche in the marketing sphere. Use your videos to connect with your audience through online sites and mobile apps.

Even today as I meet with brands, I find myself reverting to them as we discuss their strategies and next moves in their marketing efforts. And while I’m certainly not challenging them, I often ask as we begin to discuss a new project: what is their purpose?

We know that Dove’s “Like a Girl” campaign made waves in the Video Marketing World. But taking an activist stance can be risky. Learn how to do it right.

A View is the number of time your video has been watched, right? Well, it turns out, it’s not that simple. What other Facebook metrics determine success?

Augmented reality took the world by storm with the release of Pokemon Go. What made it so successful, and how can brands adopt similar marketing strategies?

So you’ve decided to take your branded content to the next level with VR and 360- video. After strategizing a video marketing plan, you have to choose…

When promoting your brand, you need to have content that personally connects with your audience. Here’s how to use video and social media to humanize your brand…

Promotional videos come in many shapes, from conventional TV ads to non-profit fundraising. But here’s the secret to create a success promotion video…

In the end, don’t be intimidated by branded video content. Successful branded content follows the same strategies as any successful video or film: It’s compelling and honest, and it tells a story.

In the past, documentary was widely considered to be elitist and artistic. But now, brands are taking up this form to promote their branded content in the form of storytelling. Here are some great strategies to learn from…

After rating the 22 promos for the TV networks’ new shows, we came up with two main conclusions. The first is that we have really bad taste in television.

Dove took great care to understand their average customer and was able to produce a meaningful, emotionally satisfying and subtle video, which represents their philosophy and brand while respecting their customer base.

Who needs the Super Bowl when you have April Fools? This year, tons of brands unveiled a slew of April Fools jokes via premium video marketing.

Are you looking for some tips on how to get more company followers for your Linkedin page? We have some advice that you can implement quickly and easily!

When your marketing plan is consistent across all platforms, you can achieve harmony. Here are four easy tips to follow to help you get closer to unity.