Don’t Give Up on Social Media

How do you breathe life back into a dying or non-existent social media presence?   The real question is, what do all viral tsunami-like campaigns have in common? From The ALS Association's "Ice Bucket Challenge" to Dove's "Real Beauty Sketches", many of these iconic marketing strategies found their viral identity through...

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vidIQ Wants to Help You Optimize Your YouTube Videos

There's a new tool in the video marketer's arsenal aimed at helping you optimize your YouTube videos.   vidIQ, a venture capital-backed startup whose investors include Mark Cuban, allows you to schedule videos for upload to your YouTube channel. The service also helps you optimize your video.   It...

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