There are so many factors that go into finding a video production company to create your marketing content. Whether it’s a corporate video, demo reel, branded documentary or your wedding, most people have a long list of things that they want delivered.
But, there are three crucial tips to prioritize when working with a video production company. If you feel overwhelmed with the amount of decisions you need to make, turn to these tips when planning, hiring and going through the production process. Doing so will make the overall process run more smoothly on both ends, and your overall finished product will be the best it can possibly be.
Have a clear vision
Having a distinct vision for your video, and communicating that vision clearly, might be the most vital task you have as a video project manager. When you initially speak with your production team, they will ask you a lot of questions. Knowing exactly what you want is very helpful, unlike vague input such as, “we want a three minute video.” A three minute video sounds great, but what else?
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When you’re brainstorming ideas for your video content, you should have a clear vision of what you want and what you don’t want. That clear vision includes knowing your audience. What do you want your audience to gain from your video? Who do you want to connect with? What is your brand’s voice? Letting your video production company know these important details will set both of you up for success, as partners.
Be open to ideas, we know video!
Yes, having a clear vision is important, but it is just as important to be open to new ideas. Hopefully you hire a video production company that has some experience under their belt, so let them know what you want, but also be open to their suggestions since this isn’t their first go around. Every video production company should be happy to work with you if you aren’t exactly sure what you want in some areas. A successful creative partnership is the ultimate goal of a video production collaboration. They are in this with you, to help you, and guide you in the right direction. Your production team can help you brainstorm some of the best ideas and ways to implement them. They have most likely had countless experiences creating videos, so trust their experience and point of view.
Understand your video production budget and timeline
Two of the key factors in creating a successful video campaign is to understand your budget and timeline. Be familiar with what you’re working with! Unless you have a background in film or video production, the average person most likely has little knowledge on how video production budgets work and the details that go into the timeline. Here are a few helpful pointers: Give your video production company plenty of notice. The more time, the better.
Once you’ve done your research and found the seemingly perfect video production team, form your vision and go ahead and reach out to them. From the moment you reach out, they will be brainstorming the best ways to give you what you want. If you are dealing with short notice, you can’t expect as great of an outcome. Being rushed is never fun, so having plenty of time will ease the stress on both ends, and will allow the video team plenty of time to dive into their resources.
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More costs more
This may sound like common sense, but you’d be surprised. A lot of the time, clients who are not as familiar with the video process will meet with a video company and throw out all of their grandiose, unrealistic ideas on the table. It’s great to dream big, but you have to be in touch with your budget. When you are making a video, everything costs money: the gas to get to the set, the equipment, the lighting, the props, the extra set of hands, etc. We can help you with this, but always be thinking about where your funds will be best spent. There are a lot of creative ways to twist your ideas around to make the most of your budget. This is where having a creative video production team is very beneficial. If they are familiar with your vision and budget, they will do their best to create what you want with your budget in mind.
We hope by reading this, your next video production endeavor is the best yet. The important points we covered are crucial and make a large difference on the overall process. Keeping the key points in mind will reduce stress and increase the value of your finished product. Once you have the finished product in your hands, it doesn’t stop there. Be sure to map out a marketing plan for the best publicity of your video. Put that video to it’s best use!
Updated January 24, 2020
Madison Edwards, Marketing and Communications at Green Buzz Agency. Emily Herman contributed to this post.