IBM + Blackboard
Revolutionary partnership reveal
The reveal of a pioneering partnership between Blackboard and IBM required an animation that would encapsulate the gravity of a digital transformation in the global education sector. By leveraging the processing power of IBM’s data analytics and Watson technology, Blackboard was poised to provide ultra-intelligent and customized educational platforms for students of all ages.
The challenge was to bring together two different organizations, with different objectives and create something that would equally hit the objectives of both parties.
Strategy
To illustrate the unique advantages for different Blackboard stakeholders, we created three versions of the animation, each with custom soundscapes, visuals and voiceover.
The smooth 3D animation and immersive sound design draws the audience in and conveys the magnitude and energy of this exciting partnership.
Awards
- AVA Digital – Gold – Motion Graphic for a Service
- Telly – Silver – Craft-Motion Graphics / Design for Non-Broadcast
Campaign Stills
