AARP En Vivo Contigo

During the pandemic, AARP seized the unprecedented opportunity for Hispanic and Latinx communities across the country to connect with each other, provide support, and learn together while discovering new ways to thrive through this time and beyond. What better way to connect than through food and music? 

Green Buzz Agency facilitated 16 live cooking demonstrations and dance parties for four different Hispanic/Latinx markets across the country, working with influential chefs, DJs, and musicians to bring shows to New York, Houston, Los Angeles, and Miami. The campaign culminated with a huge crossover event, introducing chefs from each market to compete in a cooking challenge. Branding the entire campaign with a unique style, we designed custom graphics that were displayed live throughout the shows. Our production team fully produced each event, providing technical support and direction for the talent during each livestream. The shows were streamed over Facebook Live, garnering engagement from each market’s audience and connecting Latinx communities to celebrate what feeds the soul, whether we are in the same place or not. 

Watch Season One Here: https://vimeo.com/470238133

Watch Season Two Here: https://vimeo.com/user/3125917/folder/7598037

Quick Hit Stats:

– 4 cities represented

– Viewers from 7+ countries tuned in from North, Central, and South America

– Season Two: The most views of any individual episode and series on AARP’s Spanish Facebook channels

– Season Two: 200,000+ views and 700+ total engagements