Best Practices: Video Editing Software

Video Editors piece together elements to create a story using footage, audio, music, sound effects, and graphics, but how they go about editing may be completely unique. Just like how artists use different tools to create their work, editors use different technologies to create a...

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IGTV: Is It For Me?

As a business, it’s important to keep up with the trends, engage with consumers, and as Instagram says, “leverage your community.” That means you should be using every tool available, especially video. Animoto says 75% of millennials watch video on social media daily, and Business...

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Marketing Generation Z

Generation Z is the most diverse generation yet; they are expected to comprise 32 percent of the global population in 2019, outnumbering millennials, who will account for 31.5 percent. Learn more about the demographic and how you can target them....

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