Insights into the World of Creator Marketing
Enjoy our webinar featuring Ashlie Daubert, the Director of Branded Content at Collab, Inc. You’ll gain insights into the world of Creator Marketing, how to build strong partnerships & create content that’ll make an impact and drive results from an expert who’s managed hundreds of branded content campaigns with globally-known brands.
You’ll Come Away With:
> Some of the most common misconceptions about working with Creators
> Real tactics and best practices that lead to better partnerships
> Practical insights and wisdom that go beyond the general presentation content
Featured Panelists
Ashlie Daubert is the Director of Branded Content at Collab, a digital entertainment studio and talent agency. She’s overseen the development and execution of over 100 multi-platform, creator-driven brand campaigns, including many for Nike, Nickelodeon, Urban Decay & more!
Watch this fireside chat with Betsy Rohtbart, VP Global Web & Ecommerce at Vonage. In this interactive forum, you’ll learn what really makes a digital transformation effective and how to introduce those principles to your own organization.
You’ll learn:
> What a real digital transformation looks like and why it’s more than just a buzzword
> Actionable steps to transform your marketing strategy based on real-life case studies
> How to keep meeting your KPIs even under new constraints
Featured Guest
Betsy Rohtbart is the VP of Global Web and Ecommerce for Vonage. Her career spans nearly 20 years leading large-scale initiatives including digital transformation, integrated digital program execution and post-merger brand and marcom integration. In her spare time Betsy enjoys bike rides with her sons, tinkering with home automation with her husband and binging Netflix.
Is Desktop the New Mobile? How the Pandemic and a WFH Future are Changing the Way People Consume Media
Watch this unique fireside chat with Hans Mayo, Vice President of Marketing & Communications – Digital at J.P. Morgan, and Kalki Gillespie, Senior Product Manager – Growth at Obligo. In this interactive forum, you’ll learn how people consume media has changed in a pandemic/work from home world and what that means for marketers.
You’ll learn:
> What happened? How has the pandemic affected the way people consume their media?
> Technology trends to look for
> Opportunities for marketers and conversion rate discoveries
Featured Panelists
Hans Mayo is a VP in Digital at J.P. Morgan. He is an award-winning leader specializing in digital and traditional marketing strategy. Before JPM, Hans led an investor-backed startup specializing in consumer experience technology. Previously he held digital and marketing roles for multiple Fortune 500 companies, such as Time Warner Entertainment and HSBC. He has also worked with City of NY(NYC) within app strategy and with various online e-commerce companies when he was running his own digital agency for small to mid-size businesses. Hans Mayo is a strategist, designer, marketer, and programmer.
Kalki Gillespie is a Senior Product Manager of Growth at Obligo. He is a cross-industry product leader and high velocity experimentation evangelist. He is the resident contrarian thinker and mad scientist in constant pursuit of high impact, low effort features, to drive adoption of new technologies and generate revenue.
A Fireside Chat with the Founder and CEO of CORE Innovation Group
Have you ever had a big content idea, but it didn’t get the results or engagement you wanted? In this Fireside Chat, Patrick Jager, Founder and CEO of CORE Innovation Group, breaks down how you can reverse engineer your content strategy based on specific KPI’s to pull real performance results.
Watch this webinar to learn:
> How to reverse engineer content strategy based on specific KPI’s
> How to rethink your ‘what comes next strategy’ by leveraging tomorrow’s opportunities
> How to develop macro strategy with targeted results
Featured Guest
PATRICK JAGER is the Founder and CEO of CORE Innovation Group, and an award-winning media executive behind shows like Fixer Upper and Behind the Music. A veteran in the TV and media production space, Patrick has developed programming for countless outlets – including MTV, SyFy, Nickelodeon, Bravo, and NBC News – and serves as a member of the Academy and the Producers Guild of America.
A Fireside Chat with a Top Expert from Google
In this Fireside Chat, we sat down with Raashi Rosenberger, a member of Google‘s Global Brand Marketing team for Consumer Apps. Listen in to hear about Google’s approach to innovation, best practices for successful global brand campaigns, and how to use neuroscience to leverage your marketing strategy.
FEATURED GUEST
RAASHI ROSENBERGER works on Google’s Global Brand Marketing team for Consumer Apps, where she leads creative strategy for some of Google’s largest products. Before joining Google, Raashi was the Creative Strategy Lead at Pinterest, where she drove award-winning creative campaigns. Her work has been honored by Cannes, One Show Interactive, the Effies, and the D&AD Awards, and she’s been a featured speaker at events like SXSW, WWD and Social Media Week.
Social Video Trends to Watch in 2021 with the CEO of the Shorty Awards
In this Fireside Chat, we sat down with Greg Galant, the CEO and Cofounder of the Shorty Awards. Listen in or read on to learn about social media trends to look out for in 2021 and how this year changed video production from the creator of the one of the most prestigious social media awards.
Social Video Trends to Watch in 2021
In 2020, social media ruled our lives. Being stuck at home, many people turned to social media to stay informed, be entertained, and keep in touch with family and friends. This meant that video on social media became one of the most popular tools for social connection, and it needed to adapt quickly.
In response, we saw social media trends rapidly changing to fit the needs and interests of people. The platforms tried to keep up and added new features, like Instagram Reels and Twitter Fleets.
But after this unprecedented year, what social media trends will stick? And what will the future of video production look like? CEO and Cofounder of the Shorty Awards Greg Galant had some ideas.
What a Successful Social Video Looks Like Today
With the popularity of video-based social media platforms like TikTok and YouTube, social video has evolved to a new level of entertainment. Content creators are producing high-quality content that works with the constraints of each social media platform, rather than against them.
Greg Galant says that “TikTok is a reminder of how powerful the phone is. It’s no longer just a screen for when you’re away from your computer or other larger screens – it’s something we turn to even when we have our larger screens available.”
But no matter what device we’re streaming on, successful social videos all have one thing in common: authenticity. Take our Shorty-nominated video for example. With real-time reactions and raw filming style, the message of giving back was authentic and memorable.
How 2020 Changed Video Production
This year, in-person video production was one of the hardest hit by the pandemic. However, pandemic constraints on in-person shoots encouraged the industry branch out.
In some ways, the transition to virtual production and livestream video lifted a burden for video creators.
Video created on social media – especially in a pandemic – doesn’t require the expensive, high production value of traditional video. Anyone can sit down and start recording a video through their phone.
According to Greg, “the learning curve is much smaller and cheaper now for people making their own videos on social media.”
More accessibility means the pool of video on social media is only going to keep growing. And more video content means audiences will continue to be exposed to new and diverse perspectives of video.
In 2021, lean into video production that goes against the norm, and embrace the stripped-down quality of virtually produced video to build stronger connections with your audience.
Don’t Forget the Basics
With these observations in mind, know that it’s impossible to tap into every trend in a fast-paced digital world. Remember that hopping onto trends isn’t always a recipe for success.
Even when trends or clickbait seem to be dominating social media, know that those styles can easily be replaced by something new. Instead, make authenticity your priority when developing video for social media.
As Greg put it succinctly: “It’s important to be authentic to people’s reality, but it doesn’t have to be the point of the story.”
Take this with you as you plan your production schedule and video marketing strategy for the new year. And get in touch with us to learn more about how you can put these ideas into action.
FEATURED GUEST
GREG GALANT is the CEO and Cofounder of the Shorty Awards, which honors the best in social and digital media. This year’s winners included Trevor Noah, Zendaya, Rebel Wilson, and Megan Rapinoe. Greg is a prominent speaker, appearing at SXSW, Web Summit, and the Harvard Business School, and has been featured in the New York Times, the Wall Street Journal, and the Associated Press.
A Fireside Chat: Content Strategy with LEGO’s Creative Director of Digital
In an exclusive Fireside Chat with Green Buzz Agency, we sat down with LEGO Americas Creative Director of Digital James Gregson to share top-line insights on creative inspiration, social media basics, and data driven marketing.
Set up as an interactive forum, this Green Buzz Fireside Chat invited guests to ask questions directly in the session. Listen in to learn how to adopt strategies that are helping marketers and creatives navigate a rapidly evolving digital landscape.
FEATURED GUEST
JAMES GREGSON is the Creative Director of Digital at LEGO Americas. He has over a decade of experience leading global, cross-platform campaigns with brands like SVEDKA and Mercedes-Benz. James brings a unique knowledge of both the data driven and creative sides of content marketing that inform his success as a digital strategist.
How to Build a Content Strategy Based on Behavior and Segmentation: Bustle Webinar
In this webinar, learn how to fine-tune your content strategy based on behavior and hyper-segmentation.
You’ll hear from Amanda Chan, VP of Content Strategy at Bustle Digital Group, and Lainie Frost, Digital Content Consultant and Former Head of Original Video, OTT & Audio at HuffPost on:
> How audience behavior can inform your content strategy
> The importance of aligning marketing, branding, and sales efforts
> How to translate best practices across multiple audience segments
FEATURED PANELISTS
AMANDA CHAN is the VP of Content Strategy at Bustle Digital Group, where she oversees content for Bustle, Elite Daily, NYLON, The Zoe Report, and Romper. Previously Amanda served as the Digital Deputy Editor at Teen Vogue. She brings an extensive background in both the reporting and digital strategy sides of online media.
LAINIE FROST is a Digital Content Consultant and is the Former Head of Original Video, OTT & Audio at HuffPost. Lainie brings over 10 years of experience in the TV & Digital Landscape, and today is a digital strategist for big media outlets like USA Today.
Content that Delivers Value and Caters to Your Niche: Women 2.0, The Gist and SheIS Webinar
Audience, content and value are the pillars of building brand loyalty and a successful content strategy.
In this webinar, you’ll learn how to market directly to your audience by prioritizing data informed content and value generation. You’ll hear from CEO of Women 2.0 Kate Brodock, Co-Founder of SheIS Caiti Donovan, and Co-Founder of The GIST Ellen Hyslop and learn:
> How to cater content to a niche audience
> The importance of data in marketing as well as it’s pitfalls and opportunities
> How to generate and replicate value across platforms
FEATURED PANELISTS
KATE BRODOCK is the CEO of Women 2.0 and a Founding Partner of the W Fund. Kate brings over 15 years of experience in the tech start up world, including her time as COO of Atribute and CMO of untapt. Kate is a long-time mentor for Techstars, a former Adjunct Professor of PR and Marketing at Syracuse University, and a prolific speaker.
CAITI DONOVAN is the Co-Founder of SheIS, a non-profit mobilizing the sports world to grow women’s sports. Caiti is a data driven storyteller and business leader whose work at Viacom and Spotify carved out new lines of business.
ELLEN HYSLOP is the Co-Founder of The GIST and a member of the Forbes 30 Under 30 Class of 2020. At The GIST, Ellen acts as Head of Content, leading the creation of sports content, experience, and community that’s accessible to every kind of sports fan.
Data that Fuels Storytelling and Creative Decision Making: AARP Webinar
Success on social is all about the numbers, but all too often creative decisions are made based on feel instead of facts.
In this webinar, learn how data can be applied to storytelling and drive creative decisions. You’ll hear from TJ Cooney, Video Producer at AARP, and learn:
> How to use data to inform decisions on script down to the second
> How to double down on the top 10% of your content
> How to create data-driven social marketing plans that convince decision makers
FEATURED PANELIST
TJ COONEY is the Video Producer at AARP and a Youtube Creator. At AARP, TJ has produced several documentary shorts, including a D-Day series narrated by Bryan Cranston. His YouTube channel, “I Need More Space,” has grown to an audience of over 80K subscribers, and over 8 million channel views.