Audience, content and value are the pillars of building brand loyalty and a successful content strategy.
In this webinar, you’ll learn how to market directly to your audience by prioritizing data informed content and value generation. You’ll hear from CEO of Women 2.0 Kate Brodock, Co-Founder of SheIS Caiti Donovan, and Co-Founder of The GIST Ellen Hyslop and learn:
> How to cater content to a niche audience
> The importance of data in marketing as well as it’s pitfalls and opportunities
> How to generate and replicate value across platforms
KATE BRODOCK is the CEO of Women 2.0 and a Founding Partner of the W Fund. Kate brings over 15 years of experience in the tech start up world, including her time as COO of Atribute and CMO of untapt. Kate is a long-time mentor for Techstars, a former Adjunct Professor of PR and Marketing at Syracuse University, and a prolific speaker.
CAITI DONOVAN is the Co-Founder of SheIS, a non-profit mobilizing the sports world to grow women’s sports. Caiti is a data driven storyteller and business leader whose work at Viacom and Spotify carved out new lines of business.
ELLEN HYSLOP is the Co-Founder of The GIST and a member of the Forbes 30 Under 30 Class of 2020. At The GIST, Ellen acts as Head of Content, leading the creation of sports content, experience, and community that’s accessible to every kind of sports fan.