2020 is the year of brand safety. But it’s also the year of the consumer. Individuals have taken hold, re-evaluated their loyalty and become more vocal than ever about the brands they support and the ones that fall short.
In this webinar, you’ll learn how to increase brand loyalty while fostering community and transparency through values. Alison Walsh, Head of Global PR and Digital Media at Stoli Group and Noori Lee, Digital Marketing Senior Manager at Sodexo will walk through how brands can showcase safe practices and values while leaning into the human element of their marketing and communications. You’ll learn how to:
> Build brand loyalty through community and transparency
> Navigate pandemic messaging and visuals by leaning into the human stories
> Stay true to your brand values, even when it’s most difficult
NOORI LEE is the Digital Marketing Senior Manager at Sodexo. Noori is responsible for elevating Sodexo’s brand presence, one of the world’s largest multinational corporations. A Marketo Certified Expert with 10 years of industry experience, Noori leads an international team of digital strategists to execute Sodexo’s business development strategy across North America.
ALISON WALSH is a Communications Consultant and former Head of Global PR and Digital Media at Stoli Group, and was a PR Week 40 Under 40 honoree in 2019. Under Alison’s leadership, Stoli’s Instagram following doubled in just two years. She’s been behind the successful launch of two new brands at Stoli: Cenote Tequila, and Se Busca, a mezcal inspired by the women of the Mexican Revolution.