In this webinar, learn how to fine-tune your content strategy based on behavior and hyper-segmentation.
You’ll hear from Amanda Chan, VP of Content Strategy at Bustle Digital Group, and Lainie Frost, Digital Content Consultant and Former Head of Original Video, OTT & Audio at HuffPost on:
> How audience behavior can inform your content strategy
> The importance of aligning marketing, branding, and sales efforts
> How to translate best practices across multiple audience segments
FEATURED PANELISTS
AMANDA CHAN is the VP of Content Strategy at Bustle Digital Group, where she oversees content for Bustle, Elite Daily, NYLON, The Zoe Report, and Romper. Previously Amanda served as the Digital Deputy Editor at Teen Vogue. She brings an extensive background in both the reporting and digital strategy sides of online media.
LAINIE FROST is a Digital Content Consultant and is the Former Head of Original Video, OTT & Audio at HuffPost. Lainie brings over 10 years of experience in the TV & Digital Landscape, and today is a digital strategist for big media outlets like USA Today.