Inspiring Public Trust During a Crisis: Key Marketing Insights & Learnings from NYC Awareness Campaigns

Watch for this webinar featuring Carmen Boon, the Senior Director for Strategic Communications at NYC Health + Hospitals, Alex Fino, VP, Managing Director at fluent360 and Louis Maldonado, Partner, Managing Director at d expósito & Partners. You’ll learn how to gain public trust during a crisis through specific case studies from two recent public awareness campaigns in NYC.   

You’ll Come Away With:

> How to implement public awareness campaigns that ensure cultural responsiveness 

> How to execute complex campaigns that not only incentivize positive action, but also ease public distrust in the government

> How to maximize investment with tight budgets

Featured Panelists

CARMEN BOON is a Senior Director for Strategic Communications at NYC Health + Hospitals, the largest public health system in the nation, where she’s leading strategic communications planning for initiatives connected to COVID-19 response including testing, tracing and vaccination and health care access for disenfranchised populations across New York City.

ALEX FINO is the Vice President & Managing Director at fluent360. He has 25 years of experience in Multicultural (MC) marketing and communications. Alex has led teams that have helped a wide range of organizations build effective and successful strategies for connecting with Multicultural consumers. 

LOUIS MALDONADO is a Partner & Managing Director at d expósito & Partners. He is an award-winning marketing strategist and communications professional that specializes in multicultural advertising and marketing. At d expósito & Partners, Luis leads cross-functional teams for several key client accounts, leveraging his deep expertise in branding, insights and strategy, public relations and grassroots outreach to develop breakthrough campaigns that effectively connect with communities of color.