Earning Your Brand Purpose During Crisis: Make-a-Wish & Stand Together Webinar

The global pandemic has launched us into an unprecedented moment of social responsibility. As attitudes and behaviors change during COVID-19, it is more important than ever for your brand purpose to reach the needs of people and communities.

In this webinar you’ll learn how Stand Together and the Make-A-Wish Foundation have mobilized during crisis and plotted a course during this world-defining period. Our expert panelists will give critical insights on how to reach your audience and translate core values into purposeful action, during one of the greatest challenges of our time.


CLAY BROGA is the CMO of Stand Together. Clay leads all communications, branding, and marketing efforts for Stand Together’s philanthropic community. At the outset of the coronavirus, Clay developed the #GiveTogetherNow campaign to redirect Stand Together’s marketing efforts toward those most in need.

TARA WILSON-JONES is the Vice President of Marketing & Communications at Make-A-Wish Mid-Atlantic. With over a decade of experience in the non-profit space and experience as a TEDx speaker, Tara is and integral leader of Make-A-Wish Mid-Atlantic’s communication efforts.