Evening of Wishes: Hope From Home
In 2021, Make-A-Wish Mid-Atlantic held their first ever all-virtual gala entitled Evening of Wishes: Hope From Home. Through this event, they were able to showcase their resilience and creativity in connecting with supporters like never before.
Green Buzz Agency fully produced an in-home experience for the entire family, celebrating the stories and triumphs of Wish families with new and recut Wish content and gala segments with innovative ways to engage with Make-A-Wish donors. As attendees relaxed at home with their Make-A-Wish meal kits and drink sets, they tuned in for a one-hour event of speeches, a wish reveal story, and video compilations – all guided by live emcees reminding each watcher at home that they can help make these things possible for the next child.
The event was comprised of a combination of pre-recorded and live content, all branded with a custom Home from Home visual identity. Make-A-Wish is no stranger to making the impossible possible. This unforgettable event opened the door to new opportunities for the organization, giving supporters an up close look into the stories, hope, and healing that Make-A-Wish provides in a time when needed the most.
Watch Full Virtual Event Here: https://vimeo.com/518360597/7645956cb4
Quick Hit Stats:
– Over 12 pre-recorded and live segments produced
– Over $500,000 raised
– Shorty Award Winner for Online Event/Activation