Maximizing Engagement by Leveraging User Feedback & Preferences

Watch this webinar featuring Samantha Nystrom, the Senior Content Marketing Manager at DeVry University, and Becky Fowler, the Internal Communications Lead at EA. You’ll learn how to use research-based communications models to optimize your internal processes, and how to implement the fundamentals of A/B testing in your external content strategy.

You’ll Learn:
> Practical tactics and strategies for A/B testing
> Best practices in developing UX
> Insights on how to improve employee feedback and engagement

Featured Panelists

Samantha Nystrom Senior Content Marketing Manager at DeVry University

Samantha Nystrom is the Senior Content Marketing Manager at DeVry University, where she supervises the development and execution of DeVry’s overall content marketing strategy. She is also an established speaker and copywriter who’s articles have appeared in numerous B2B and B2C publications and was interviewed on Susan Rich Talks Radio and spoken at AICPA Engage, BlogHer and other conferences on content marketing.

Becky Fowler Internal Communications Lead at Electronic Arts

Becky Fowler works for Electronic Arts as the Internal Communications Lead for EA’s customer service department. She started her career at IBM as an internal communications designer. By the time she left, she owned the Employee Advocacy program with 800+ users, hosted social trainings for executives and teams across Marketing and Sales, and managed the design and distribution of executive communications and sales resources for IBM conferences.