As sports leagues around the country began to pivot into the eSports arena, none were able to do so with as much success as NASCAR. In late March, NASCAR’s virtual racing series set a new record as the highest-rated televised eSports event ever.
Sign up for this webinar for top-line strategy from NASCAR’s SVP & Chief Digital Officer, Tim Clark and Supervising Producer of Sports at Entercom, BJ Barretta, on how to create and program content with agility, creativity and limited resources.
TIM CLARK is the Senior VP and Chief Digital Officer for NASCAR. Throughout his 7 years with NASCAR, Tim has used his expertise in strategic marketing and media to lead their eSports programming to record-breaking levels.
BJ BARRETTA is the Supervising Producer for Sports at Entercom. BJ oversees every stage of digital video development, strategy, and execution. BJ’s video production experience at Upworthy and Discovery has honed his ability to reach large audiences with digital content.