How Sotheby’s & Tripadvisor Moved the Cultural Sector Online Webinar

GBA Webinar with Sotheby’s and Tripadvisor

Treasured sectors of arts, travel, and culture must innovate to survive in industries built on drawing people together for unique shared experiences. Not only has the global pandemic severely disrupted these sectors, but it has also created a disparity between peak consumer appetite for content and limited operations for creators. 

In this webinar you’ll learn how Sotheby’s and TripAdvisor are not only finding substitutions for real world events prohibited by the pandemic, but are maximizing the unique possibilities inherent to digital transformation and virtual domains. Our panelists offer strategies for engaging a global audience through immersive digital experiences. Discover how leaning into digital can reach consumers and create unique differentiation from competitors.


MITRA AMESTOY is the SVP and Head of Content & Creative Services at Sotheby’s. With a background in creative writing, Mitra has transformed Sotheby’s marketing strategy to invest in story-driven original content. Throughout her 20 years at Sotheby’s, Mitra has lead the brand’s award-winning global digital content strategy.

SUSIE CONLEY is the former Director of Video Strategy and Production for Tripadvisor where she built Tripadvisor’s in-house production division from scratch to scale. Susie oversaw ROI accountabilities, global production, creative partnerships, distribution strategy and social media video channels for B2C and B2B brands. Leveraging a deep network of relationships and expertise, Susie’s produced thousands of travel videos around the globe.