Sotheby’s Virtual Events
As one of the giants in precious art and collector’s items, Sotheby’s has always used in-person talks, gallery walks, and events to drive attention to their monthly auctions. When the pandemic hit, all of this ground to a halt and Sotheby’s engaged Green Buzz Agency to help take their world-class events into the virtual space.
Sotheby’s was particularly concerned with the smoothness of the livestream technology experience for their panelists, as each of their events consisted of between 3 to 6 high-level guests and Sotheby’s department heads. With our knowledge of various livestream solutions, Green Buzz Agency was able to pinpoint the combination of technologies that allowed for easiest and quickest onboarding for panelists, while still providing the graphics capabilities their teams desired in order to showcase the different pieces of art.
Green Buzz Agency has run Sotheby’s virtual events and talks featuring anything from extremely rare first edition books to Van Gogh’s and Magritte’s, and at all times providing a smooth and easy experience for rotating groups of panelists and viewers, allowing Sotheby’s to properly showcase the brilliant works they have in store.
Sotheby’s Talks:
Inspiration Living: LoveEMC Charity Auction, Benefitting Every Mother Counts
Art Voices: Virtual Preview of Highlights from Impressionist, Modern & Contemporary Art
Contemporary Conversations: Fortune Favors the Bold | Women Who Rocked the Photographs Market
Quick Hit Stats:
– 13 events launched in 2.5 months, across 4 continents
– 3 multi-million dollar auction promotions
