Planning for the future has never been more difficult. With constantly changing trends, conversations, and events, it can seem impossible to stay engaged and keep your content relevant.
In this webinar, learn how to stay ahead of consumer trends by tapping into news cycles and adopting a flexible content strategy. You’ll hear from Annie Granatstein, EVP, Creative Newsroom Director at Edelman, and Gabriella Mirabelli, former EVP, Consumer Insights and Brand Strategy at Valence Media. You’ll learn:
> How to build flexibility into content models
> When to align with news cycles to stay relevant and ensure longevity
> How to map out your brand strategy even in under uncertainty
ANNIE GRANATSTEIN is the EVP, Creative Newsroom Director at Edelman , and one of Folio’s 2019 Top Women in Media. Before joining Edelman, Annie served as the head of WP Brand Studio, the Washington Post’s in-house creative agency. Annie has launched multimedia campaigns for iconic brands like Coca-Cola, Mastercard, Hulu, AT&T, and Mercedes. Her work has been recognized across the industry, with accolades from the Webby’s, Telly’s, and Digiday.
GABRIELLA MIRABELLI is the former EVP, Consumer Insights and Brand Strategy at Valence Media. Prior, Gabriella was the CEO and Co-Founder of ANATOMY, a strategic consultancy and Emmy-winning creative services agency that served world-class entertainment brands. Gabriella’s research on young adults’ media consumption behaviors has been cited in Forbes, The Wrap, MediaPost, and Yahoo Finance.