“Make it go viral” is the least helpful directive a manager could give a team. Virality can’t be forced into being. But there are some savvy fundamentals behind viral campaigns that can be stolen and adapted to the project currently on your desk.
In this talk, Joe Wadlington, Global Creative Lead at Twitter breaks down successful viral campaigns from the Internet Hall of Fame as well as some fresher examples you can use as inspiration for your strategy. Hear him outline immediate, actionable strategies to improve your brand’s Twitter presence and stand out on the platform.