Upworthy Creative Partnership

through a/b testing

As Upworthy’s creative partner, we’ve taken the lead on branded series’ for clients like the Ad Council, Verizon, the City of New Orleans, Ancestry.com and Quaker Oats. Together, we created powerful campaigns, leading Digiday to name the platform the Best Video Publisher Partner for Brands. 

Through our work with Upworthy, we developed an A/B testing strategy for all our content which went through 6-7 rounds of testing and research to optimize performance for the Facebook algorithm. We’ve now taken these insights and applied them to our digital approaches with all of our clients. 

We also cast each one of our partnered projects to ensure we found real-life stories that would move an audience and tie the featured brand to something larger than themselves.

• 2018 Cine Golden Eagle – City of New Orleans 
• 2018 Silver Telly – City of New Orleans
• 2018 Bronze Telly – Verizon StreetChange
• 2018 Bronze Telly – Cricket Wireless Fill My Basket
• 2017 Shorty Social Good Finalist – Verizon StreetChange
• 2017 Shorty Social Good Finalist – Cricket Wireless Fill My Basket